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Thailand's Hom Mali won the World's Best Rice Award for the 2nd consecutive year. Minister of Commerce "Jurin" expects Thailand to export 6 million tons of rice this year
The award ceremony was held during December 7-9 in Dubai, UAE, by the United States Rice Traders Association.
Eleven types of rice from six countries – Thailand, the US, China, India, Vietnam and Myanmar – had been nominated this year.
Hom Mali 105 rice, which is grown in the Northeast of Thailand, was crowned this year’s world’s best rice.
Thai rice has won the title seven times in the past.
“Winning the title of the world’s best rice is proof of Thailand’s dedication in continually improving its rice quality through the years,” Jurin said.
“This award is a shared accomplishment of farmers, agricultural associations, exporters and government agencies, especially the Agriculture and Cooperatives Ministry and the Commerce Ministry.”
Thai Hom Mali rice bags World’s Best Rice Award for second consecutive year
Jurin said the award would also help strengthen the confidence of global consumers in the quality of Thai rice.
“We expect this year’s rice exports to exceed the target of 6 million tonnes,” he said. “As for next year, the ministry estimates that exports will soar to 7 to 7.5 million tonnes and could move Thailand up to the position of the world’s second largest rice exporter following India.
Jurin ordered aiming at "rice market" to increase demand for export, focusing on proactive sales strategies "Negotiate-Promote-OBM"
25 November 2021
Mrs. Mallika Boonmeetrakul Mahasuk, Advisor to the Minister of Commerce revealed that Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce, followed up on the rice market situation in the Asia. Department of International Trade Promotion (DITP) reported that Mr. Jurin ordered the Department to accelerate the implementation of the project plans and activities to promote rice exports for the year 2022. This is to comply with the Thai Rice Strategy 2020-2024, based upon the principles “Market Driven” by relying on a network of commercial ambassadors as salesmen of the country positioning in various regions worldwide to achieve the target of 6 million tonnes of Thai rice exports within 2021.
Ms Mallika stated that some Thai rice export markets were successfully expanded. This was noticeable from the significant growth rate; for example, Japan, China, Malaysia, Philippines market. For the promotional activities of Thai rice market abroad, the Ministry of Commerce will engage in all marketing channels, both offline and online by joining with department stores, supermarkets, and leading online platforms that are popular in each country. This also encompassed promotion of Thai restaurants with Thai SELECT logo to take Thai rice for a raw material and to promote Thai rice among local consumers. To expand opportunities for Thai rice exports to grow sustainably. The country salesman team has begun to prepare various projects; for example, the country salesman team in Japan organizes activities to promote Thai lunch box menus using jasmine rice available in various office cafeterias including supermarkets in both the major city, and the secondary city. The promotional campaign of Thai food menu also consisted of riceberry rice in restaurants in a 5-star hotel to create a premium image of Thai rice, including participation in the Foodex 2022 trade show by demonstrating of healthy Thai menus using jasmine rice and riceberry rice, etc.
"The Deputy Prime Minister Jurin gave additional useful advice to Thai rice exporters that expansion of the Thai rice export market must be considered in accordance with trends in each market as well. For example, the Chinese market should focus on more premium rice among health-concerned consumers; elderly; children with a promotion of processed rice for children; people with congenital disease with a promotion of low sugar rice. Emphasis should be stress on publicizing the benefits of Thai rice. In addition, in all regions of China, Thai rice promotion activities must be intensively engaged in various channels either offline or online through KOL, live broadcasting with KOL, encouraging Thai restaurants to use Thai rice, etc. The Japanese market focuses on functional food rice such as organic rice, riceberry rice. Accounting for the trend of health lovers and a fully aged society, microwavable ready-to-eat rice packs are also very popular for the hustle and bustle of society and working at home settings. The Malaysian market focuses on niche markets such as Sangyod Rice under the strategy of deepening and widening business relations focusing on expanding the market in broad dimensions, including expansion of customer and consumers base, and in-depth by establishing good relationship among major importers. Hong Kong and Singapore markets focus on jasmine rice in the new season or New Crop. Due to the upcoming New Year and Chinese New Year holidays, rice is perceived as an auspicious product that Chinese people like to give as souvenirs during festivals, etc.," said the adviser to the Minister of Commerce.
"Jurin" shouts!!! "We have to lead the economy to overcome the Covid crisis." Backing Prayut's opening the country as tourism's GDP dropped from 11% to 1% , whilst exports climbed from 45% to 51%
October 12th, 2021.
9:00 a.m at Government House, Santi Maitri Building.
Mr. Jurin Laksanawisit, the Democrat Party's Leader, Deputy Prime Minister, and Minister of Commerce, spoke to the press about the country's opening on November 1, saying he agreed with the statement, since the key concept he had always stated was that we must steer the economy through the COVID crisis. One must recognize the reality that in the past, exports and imports were the two fundamental engines that drove the economy. The major engine when dealing with COVID issues now is export. In terms of tourism, a lot has vanished. Before the pandemic, our tourist industry accounts for around 11% of our GDP. Now, it fell significantly to slightly over 1%, whereas exports grew from 45% of the GDP to 51%. Up until now, export has been a major economic driver. However, if we open the country and provide more possibilities for tourists to visit while also ensuring that COVIDS are being prevented, our GDP will definitely rise. That is to say, there is a tourism component.
When asked if the current coronavirus issue can be controlled, the Deputy Prime Minister responded that the Ministry of Public Health is the best body to provide the answer. However, we can see that the situation is steadily improving, but the economic concerns must be addressed concurrently. As it has been stated numerous times, we must determine where the balance falls between health conditions of the people from COVID and the economy, both of which are overlapping issues that the government must address.
"It's tough if we solely consider COVID without considering the economy. If the eye is on the economy as a prize, without considering people's health, it potentially leads to the increase of the number of deaths. Therefore, a balance between the two ends is required. As the government's head, the Prime Minister must make a choice and evaluate it. When he decided that Nov. 1 is the date to open the country to tourism by lifting certain restrictions, we should listen and move forward. "Deputy Prime Minister remarked.
#JurinLaksanawisit #ThaiEconomy #Thailand #ThaiNews #MinistryofCommerce #Export
On September 8, 2021 Mr. Jurin Laksanawisit, Deputy Prime Minister and the Minister of Commerce, presided over and delivered a keynote address at “the Together is Power 2021” seminar on 4 Issues. The summary as follow;
Issue 1: The pandemic will be likely in Thailand and the world for a while. We need to think how can we successfully lead the economy through the COVID crisis together? He reaffirmed the important on collaboration between the Ministry of Commerce and the private sector. We must adhere to the principle of government supporting the private sector. Because the private sector is the vanguard in making revenue to the country.
Issue 2: The important role of the Nation’s salesperson which included our overseas Thai Trade Representatives, Local representatives from 77 provinces in Thailand and private sectors to connect the global market with the local economy. Enhance competitiveness of all groups especially farmers, producers, and local SMEs. This will in turn elevate Thai products to international markets.
Issue 3: The Thai private sector has to prepare, adapt to challenge of non-tariff measures in the future. As the import duties have substantially decreased over the years all over the world, the exporters face increasing use worldwide of non-tariff measures, which will have complicated SMEs to compliance.
Issue 4: The private sector should consider the benefits of FTA and multilateral trading agreements, especially RCEP, as well as its progress along with the movement of Thailand and dialogue partner’s economic policies.
Thailand Ministry of Commerce launched the program called “From Gen Z to be CEO”, the capacity building program which empowers the next generation in becoming young entrepreneurs.
On August 16, 2021, Mr. Jurin Laksanawisit Deputy Prime Minister and Minister of Commerce presided over the opening ceremony of “From Gen Z to be CEO", the program which aims to create the young Generation as business owners and entrepreneurs
"From Gen Z to be CEO" is organized according to the policy of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce who seeks to increase Thailand’s business competitiveness and employment by focusing on youth entrepreneurship. The program aims to provide an education and training environment in which young people are able to develop appropriate mindsets and skills for entrepreneurship.
The New Economy Academy (NEA) of the Department of International Trade Promotion (DITP) cooperates with 93 agencies/organizations to provide knowledge which ensures the business potential development for young entrepreneurs. The 93 organizations include 1) 12 Academic Institutions 2) 47 colleges under the Office of Vocational Education Commission and 3) 34 agencies and institutions of TED FELLOW Network by the TED FUND under the Ministry of Higher Education, Science, Research and Innovation. By far, more than 16,500 young entrepreneurs have registered to participate in the program.
The program consists of 7 courses covering all aspects of Digital skills for Building and Expanding Business. The program is supported by tech companies such as True Corporation Public Company Limited, Huawei Technology (Thailand) Company Limited, etc. At the final, 100 outstanding and talented participants will be selected to work as interns for leading companies such as True Huawei, TikTok, EXIM Bank and Bitkub.
Thai exports in June made a "new high" in 11 years +43.82% "Ministry of Commerce" accelerated to organize more than 130 activities in the second half of the year, achieving prospective sales in an amount of over 20 billion baht
Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce said that the value of exports in June was valued at 23,699.43 million USD, increasing by up to 43.82%, which is considered an all-time high in 11 years. Currently, more than 130 activities are being prepared in the second half of the year to promote exports. In this regard, commercial attaches around the world are assigned to push export numbers, achieving prospective sales of not less than 20 billion baht, as well as proactively penetrating new markets, such as the Middle East, Russia, Latin America, and so on. In addition, Ministry of Commerce is ready to solve the problems of exports by cooperating with the private sector in the form of Joint Public-Private Sector Consultative Committee on Commerce, comprising both public and private agencies which work together to solve problems to further create opportunities for Thai exports.
For those interested in participating in the international trade promotion activities, please ask for more information at Thai Trade Centre (Canada)
Visit website: https://www.ditp.go.th/ditp_web61/foreign_office_all.php or https://www.thaitradefair.com/
Ministry of Commerce built confidence in the safety of Thai food for buyers and consumers worldwide
Ministry of Commerce revealed that due to the outbreak of COVID-19 that is spreading around the world, the global market has more demands for food products that are safe, high quality, and capable of addressing health concerns. In this regard, Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce proposed to build confidence in the safety of Thai food for buyers and consumers worldwide in the form of a certificate of COVID-19 Prevention Best Practice issued for Thai entrepreneurs who wish to export food products. In September 2020, Mr. Jurin served as the Chairman who witnessed the signing of Memorandum of Cooperation among 4 major agencies, namely, Ministry of Commerce, Ministry of Agriculture and Cooperatives, Ministry of Public Health, and Ministry of Interior.
Recently (29th July), Department of Fisheries has issued such certificates to chilled and frozen seafood factories and canned seafood factories, totaling 237 exporters.
In addition, Ministry of Commerce has also organized a project to promote the image of Thai food products sanitized from COVID-19 under the campaign "Thailand Delivers with Safety". This has been publicized through the Office of Commercial Affairs (OCA) in various countries worldwide to create awareness and reinforce confidence that Thai food products are of good quality and every production and delivery process is safe.
THAI TRADE CENTRE
ROYAL THAI CONSULATE-GENERAL
31 Gloucester Street
Toronto, ON M4Y 1L8 Canada
Tel: +1 (416) 921 5400
Fax: +1 (416) 921 7545
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Vancouver, BC.V6E 3Z3, Canada
Tel: +1 (604) 687 6400
Fax: +1 (604) 683 6775
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